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Surrounded by Chelsea and Pimlico, discover a thriving urban village, an energetic destination that plays host to an array of independent brands who push the boundaries and place innovation at the core of their brand philosophy.
50m is an experimental concept store specialising in contemporary fashion. Devoted to supporting and showcasing emerging designers, 50m champions new designers by providing affordable space in a luxury area to sell and present their collections, and in turn, presents a carefully curated edit of the most covetable products and latest fashion innovations.
OverGlam is a luxury pet fashion brand. Love between people and their pets goes beyond tasteful products.OverGlam brings high fashion aesthetics into themed collections focused on real aspects of our pets’ everyday lives.
Independent specialist running store, Run and Become promotes the Natural Gait Analysis as the most intelligent way to ascertain how each runner moves through his/her stride. Matched with expert knowledge of a complete range of footwear, skilled staff determine the perfect running shoe for each individual.
Bespoke menswear brand Tailor Made London combine traditional tailoring craftsmanship with cutting edge technology. Tailor Made is the only tailors in the UK to offer 3D body scanning and can create a bespoke garment in just 4 to 6 weeks.