Run and Become

Run and Become’s belief that there’s a runner in all of us fuels their passion to inspire and aid runners of all backgrounds. More than just a store, the range of specialized services bring together the best technical running products, sporting rehabilitation services and inspirational coaching all under one roof.

The independent store incorporates an authoritative range of the largest selection of running apparel, shoes and accessories in London, partnered with a sports injury and rehabilitation clinic to provide expert help and advice.  

Run and Become’s famed staff provide caring advice for their customers. Pioneers of gait analysis to the retailing public, the store promotes Natural Gait Analysis as the most intelligent way to ascertain how each runner moves through his/her stride. Matched with expert knowledge of a complete range of footwear, they determine the perfect running shoe for each individual.

Recognizing that we all need help to achieve our goals, Run and Become offers running coaching for beginners, along with a series of free events and seminars to enhance the running experience; ranging from Yoga for Runners to DASH Running Labs, and talks from Round-the World runners to former Olympians.

“Run and Become exists to provide the ever-growing running community with expert advice, an exhaustive range and a place to exchange ideas and inspiration” says Shankara Smith, Owner.


Opening hours

Mon-Wed: 9am-6pm Thu: 9am-8pm Fri: 9am-7pm Sat: 10am-6pm Sun: Closed


4a Eccleston Street SW1W 9LN