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25 October – 29 November
37-39 Elizabeth Street, SW1W 9RP
The fashion rental company HURR Collective invites you to experience the UK’s first fashion rental pop-up shop on Elizabeth Street.
HURR Collective is disrupting the fashion industry with their peer-to-poeer wardrobe rental platform, allowing women to monetise their wardrobes as well as renting designer items for a fraction of the retail price. The concept appeals to fashion editors, street-style stars and celebrities alongside aspirational customers and those wanting to try a look without committing to a purchase.
From 25 October to 29 November, the pop-up will hold hundreds of designer dresses and accessories available to rent for a 2 or 7 day rental period. The curated edit includes vintage one-offs, the latest trend-led pieces and sell out styles from contemporary designers such as Kitri, RIXO London and Ganni right through to Chanel, Dolce & Gabbana and Bottega Veneta.
Throughout the duration of the pop-up there are interactive in-store events including sustainable fashion panel discussion, clothes repair workshops and drop by the pop-up to receive personal styling advice for the outfits available to rent.
Visitors to the pop up will be encouraged to donate any unwanted clothes and shoes to TRAID, a charity working to stop clothes from being thrown away. They turn clothes into funds and resources to reduce the environmental and social impacts.