Daily Dress Edit
6-17 October 2020
25 Elizabeth Street, Belgravia
The Daily Dress Edit pop-up returned to Belgravia, this time with a two-week residence on Elizabeth Street. The pop-up is a physical manifestation of the @DailyDressEdit Instagram account, created by renowned columnist and stylist Isabel Spearman.
An homage to ‘the dress’, the pop-up this year saw 28 independent and British brands curated by Isabel Spearman with names such as Emilia Wickstead, Justine Tabak and Elizabeth Street’s very own Beulah London, to name but a few. This year’s pop-up had a particular emphasis on brands with a strong ethical ethos, so that visitors could invest in a dress created by independent businesses and in an ethical way.
The Daily Dress Edit pop-up housed dresses created as one-off exclusives by some of the participating brands, such as Catherine Prevost’s dress ‘Isabel’ named after stylist and Daily Dress Edit founder, Isabel Spearman. The concept of the store allowed visitors to leave without baggage; try on your dress of dreams in-store and order your chosen style and size via the DDE staff to be delivered to your home.
In accordance with government guidelines, visitors attended the pop-up by appointment only and Isabel and her team were in-store offering customers exclusive styling advice.