Miami’s South Beach comes to South Molton Street

On Thursday July 25, between 12 pm and 7pm, South Molton will be transformed into a South Beach pink paradise filled with an eclectic mix of palm trees, flamingos, pink ping pong tables, a throwback Cadillac and foodie treats.

In amongst the peaceful palms and florescent flamingos, South Molton’s boutiques will be transformed with a host of Miami treats, from summery pink cocktails to in-store DJs. Retailers will also be curating limited-edition Miami Edits – perfect for your holiday shop.

The walls of South Molton will be transformed into the Wynwood Walls of Miami. Renowned for their major art statements, graffiti artists will be creating an incredible piece of wall-art to reflect the talent of Miami and creating the perfect backdrop for that Instagram selfie.

There will be plenty of food and beverages to indulge in during the day. Our savoury street food vendor will be bringing the flavour of the USA to South Molton, whilst the ice cream experts, Pan-n-ice, will be offering their unique ice cream creations. Flavours range from traditional chocolate and fruity concoctions to vegan and matcha creations.

Grab your free South Molton tote bag and enjoy 10% store discounts from participating retailers*, complimentary fuchsia fizz, foodie treats and the pinkest holiday collections. | @southmolton_LDN

*Please see in-store for the participating retailers.