Discover a different side to London during Belgravia in Bloom, a week-long event aimed at improving and celebrating the urban landscape.
Retailers and other local businesses are also getting involved. Keep your eyes peeled for floral displays from Rococo Chocolates, Joanna Wood and Grace Belgravia, to name just a few. Floral-themed menus will be available at Belgraves, the Alfred Tennyson, the Orange, the Thomas Cubitt, Pierre Hermé, the Fine Cheese Co., the Berkeley, Peggy Porschen and Motcombs, and iconic British furniture maker LINLEY will wow passers-by on Pimlico Road with a willow sculpture that will flow across the front of the shop. The store will also hold a willow sculpture workshop on 28 May, to conclude the event.
Florists Wild at Heart and Neill Strain will no doubt be the stars of the show. The latter is set to recreate his renowned floral arch outside the store on West Halkin Street to mark the event.
But Belgravia in Bloom is not just about innovative displays and installations, says Andrew Maskell, Grosvenor’s Head of Landscape Management. “We want to celebrate our garden squares, not just our pop-ups,” he says. “We’ve got some absolutely beautiful gardens. Sometimes they get overlooked, because people like the quirky pop-ups, but our bigger gardens are absolute gems – especially now everything is coming into flower.”
Maskell and his team will be prepping the gardens right up until the day of the event. “We like to keep our gardens looking really good all year round, but we do a bit of additional polishing for events like this,” he explains. He’s not giving much away before the big day, but visitors can expect a whole realm of creative installations and the opportunity to peek into some of Belgravia’s private gardens, which have restricted access.
Giant bees made from recycled plastic will mark the key points of interest such as Chester Square, Eaton Square and Belgrave Square, but look out for smaller green spaces too. The triangular urban garden on Ebury Street is certainly worth a visit, says Maskell. “It used to just be a derelict piece of land, with nothing really growing on it, but it’s now home to lots of herbaceous plants,” he reveals.
It is hoped the flora will attract more bees to the area. Maskell wonders whether the pollinators from the beehives at Buckingham Palace might even pay a royal visit…
For the full list of Belgravia in Bloom events, click here.