Bloomin' marvellous

Belgravia in Bloom 2017 has arrived, but where can you see the fabulous flora and most daring displays?

Grosvenor are proud to be hosting Belgravia in Bloom – a six-day floral festival held from 22-27 May. Coinciding with the Chelsea Flower Show, it’s an opportunity for local shops, restaurants and hotels to dress their windows and front doors with beautiful floral displays.

This year’s theme is children’s books and with more than 55 establishments taking part, it’s set to be something spectacular. “We’re excited to see how this theme will be interpreted, as there is a lot of scope for the imagination,” says Sophie Calderbank, Marketing Manager at Grosvenor. 

More than meets the eye

From Jo Loves to Dominique Ansel Bakery, there’s a diverse mix of much-loved Belgravia establishments putting on displays. But step inside and the fun continues – there’s a jam-packed agenda of in-store events that aren’t to be missed.

This Monday, Wednesday and Friday at 4pm, you’ll find children’s book readings in La Stupenderia. Over at Daylesford, author Patricia Hegarty will be performing a special recital from 4-5pm on Thursday. And Peggy Porschen are teaming up with Jo Loves to create a delicious rose and lemon cupcake experience.

Exhibitions, giveaways and awards

For those with an interest in fashion, a trip to SHOWstudio is a must. They’re holding an incredible Fashion Flora exhibition celebrating pivotal moments in floral fashion, commissioned by photographer Nick Knight.

But that’s not all, look a little closer and you’ll find some great giveaways too. Jumeirah Lowndes Hotel are offering a free copy of Chitty Chitty Bang Bang to children staying or dining at the hotel (just say the magic words, ‘Belgravia in Bloom’). And there’ll also be a social media competition, where daily winners will receive a voucher for one of Belgravia’s beautiful florists.

To round off the week, there’ll be an awards ceremony held in Belgrave Square Garden for the local schools’ colouring-in competition – with 150 students attending. “It’s a great little community event and a way for the schools to take part as well,” says Sophie.

There’s plenty to do at this year’s floral festival, and it’s a great opportunity to explore the streets of Belgravia and discover something new. Who knows, you might find a new favourite coffee shop as you follow the flowers…