DailyDressEdit x Motcomb Street

Style columnist and brand consultant Isabel Spearman is coming to Belgravia, launching the @DailyDressEdit pop-up shop devoted to the dress. Opening on the 9th May for 2 weeks in Motcomb Street, the pop-up will feature a carefully curated selection of Isabel’s favourite brands.

@DailyDressEdit pop-up will be open from 9-22 May at 6/7 Motcomb Street SW1X 8JU



This is a brand with a social conscience; 10% of every sale goes straight to help vulnerable women across the world. These women are then empowered through employment, using their traditional craft techniques to create beautiful fabrics. So their dresses are pretty special from the inside out - the ultimate guilt-free purchase.


Borgo de Nor

With romantic silhouettes in vibrant colours and influenced by its co-founders eclectic backgrounds. Borgo de Nor is fun, feminine and, something hard to find in this saturated market, very unique.



Chinti & Parker

Usually known for its beautiful knitwear, Chinti & Parker have created a really great collection of dresses. Not afraid of using colour and print, they have created the ultimate selection of summer day dresses in lovely cotton shapes.



You really can't beat Indian cottons; they are so soft and easy. Gabby Deeming from @day.dress uses the combination of the cotton and the ancient technique of handblocking to create these beautiful everyday dresses. I love the striped detail on the back and that rusty tone of red that only comes from Indian ink.


Doone London

Part of my curation process for the Pop Up was to have a really good balance between all of the brands. While some are more established names, others are smaller but known and then you have the tiny exciting new ones like Doone London who was the pot of gold at the end of an Instagram black hole. The small collection of dresses she designs are very much in keeping with Isabel’s style - that nod to the 70’s, a Liberty print here and there and the full maxi length in soft cottons.


Emilia Wickstead

When Isabel thinks of the ultimate dress designer, Emilia Wickstead is her reigning Queen. The ultra feminine style combined with modern floral prints and bold colours create out of this world dresses.


Eponine London

You can rely on @eponinelondon for really beautifully made dresses. The kind you might want to seek out and save for a special occasion and then wear with trainers afterwards. Founder Jet Shenkman thinks and dreams in colour and this print was created from photographs she took at Columbia Road flower market one Sunday morning.


Innika Choo

Bali-based Innika Choo draws inspiration from vintage design and the tropical surrounding she lives in. Isabel’s favourite pieces are her signature scalloped detail maxi dresses with delicate embroidery which you would want to wear on every holiday for the rest of your life.


Isabelle Fox

Isabelle’s dresses have that polished elegance to them that makes them utterly timeless. She set up the business with her grandmother, a former couture seamstress, and they are a brilliant example of a successful independent British made brand.


Justine Tabak

Justine’s beautiful dresses are made in the spirit of slow fashion designed and made in the UK in low stock runs using sustainable fabric. The result is some seriously dreamy creations which are very special.



Playful prints and pops of bright colours make every dress from Kitri stand out. Isabel loves their distinctive styles which are both fun and feminine, you just know you’re going to enjoy wearing them.


Lainey Loves

Isabel believes in promoting smaller independent British brands through the Daily Dress Edit and Laney Loves is one of her favourites. Created by Lainey Sheridan-Young, a former fashion editor, her London-made dresses are super elegant using unique and beautiful prints to give them that individuality - you know that you're wearing something very special.


Laura von Behr

Isabel has a real passionate for vintage dress and was very keen to find someone to curate a selection for the Pop Up. Laura von Behr has beautifully selected pieces and a keen eye for spotting that beautiful dress that you want to take home and give a new life to.


Lily & Lionel

No one really does a floral dress like Lily & Lionel with their iconic English garden prints. They have mastered the style of dress that has the perfect amount of femininity without being too frothy. They can be worn casually for daytime but add a pair of heels and some lipstick and they instantly transform into a smart party dress.


Coco Fennell

Coco started her brand Coco Fennell to create fun and flattering dresses and this is one of Isabel’s most favourite finds for the pop up. Her dresses have a nod to the 1950’s with lovely necklines and hem lengths and full of beautiful prints made from moss crepe.



Samantha Cameron set up Cefinn in a bid to solve that universal problem of the last minute wardrobe panic in the morning. You can throw most of her dresses in the wash, the fabrics don’t crease and they are super easy to wear all day into the evening. 24/7 practicality at its best.



Combining unexpected colours and vibrant prints, Lisou specialises in silk dresses with a twist. Proceeds from one piece per collection goes directly to helping young communities in Africa with medical and educational needs.



When it comes to simplicity, no one does it better than ME+EM with their clean fluid lines, fabrics that go the distance and exactly the right colour accents. Isabel feels that they are an important brand to have in the pop-up to balance out the print – like a palette cleanser.


Needle and Thread

If you have a big summer party and need a statement piece then Needle and Thread are your brand. They deliver ruffles, delicate embroidery, colour and romance all in one dress.


Pink City Prints

Having lived and worked in India, Isabel is such a fan of the art of handblocking. Molly Russell from Pink City Prints has worked closely with artisans in Jaipur to create the dream collection of cotton dresses to wear all summer long.



Saloni brings her Indian heritage into every piece she designs. She fuses colours and prints together to create the kind of dreamy dresses that make you want to dance all night.


Studio B

Bethany founded Studio B which is a small online retailer that sells some of Isabel’s favourite brands. The edit is very tight and very clever and Bethany has a great eye for spotting new designers, and she loves a good dress. She is bringing a selection of them to the Pop Up.  


Wiggy Kit

Isabel wears Wiggy Kit who specialises in those brilliant type of dresses that can take you from the beach, to dinner and also to the city. Beautiful linens and cottons in mouth- watering colours and all are very easy to wear. This one has a drawstring waist so you can choose how cinched in you want to be - and it is the prettiest of prints. Photo by @evaksalvi


More brands to be announced weekly via the @DailyDressEdit and @Belgravia_LDN Instagram accounts!