Established in london in 2005, erdem has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the label following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.

Erdem has received numerous accolades over the years, including the 2008 British Fashion Council’s fashion forward award; the 2010 inaugural Vogue / British Fashion Council designer fashion fund award, the 2012 British Fashion Council’s new establishment award, the 2013 British Fashion Council’s red carpet award, the 2014 British Fashion Council’s womenswear designer of the year award, the 2015 British Fashion Council’s establishment designer award, the 2016 Fashion Group international fashion star award and most recently the Canadian Arts & Fashion International Canadian designer of the year award.

Erdem is sold in over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Dover Street Market, Selfridges, Harvey Nichols, Le Bon Marche, Tsum, and an Erdem shop in saks fifth avenue in New York.

After launching an e-commerce store in 2014, the label opened its debut flagship store in London’s Mayfair in august 2015.

More recently, the brand has designed for numerous successful collaborations; the highly anticipated Erdem x HM partnership in 2017, and in 2018 both a beauty collection, “strange flowers” created with Nars, and a commission to design costumes for the Royal Ballet for Christopher Wheeldon’s new production, Corybantic Games.

Contact details

Opening hours

Monday -Saturday 10:00 - 18:00 Closed Sunday


70 South Audley Street, Mayfair W1K 2RA



44 (0)203 327 3758