The fashion industry is renowned for its ability to innovate, and this year is no different as LFW goes digital and, for the first time, will merge womenswear and menswear into one gender neutral platform.
From 12 - 14 June LFW will exist as a digital-only platform in light of the current environment, in order to celebrate the cultural commentary and creativity London is known for in a safe way.
Designers and heavyweights of the fashion industry have embraced new ways to communicate in lockdown will be sharing a wealth of content accessible to every fashion fanatic through the LFW platform – interviews, podcasts, designer diaries, webinars and digital showrooms. Stay tuned to the LFW channels as the designers of Mount Street offer unique glimpses into their creative process, the stories behind their craftsmanship and of course their latest designs and collaborations.
Mount Street, has a formidable reputation as one of the foremost fashion destinations in the world. Housing designers such as Roksanda, Erdem, Roland Mouret and many more – the street and the surrounding areas are synonymous with luxury craftsmanship that can be found nowhere else. With the addition of fine dining from Scott’s, to Jean George at The Connaught, to Marchesi, and world class art in the area from Philips to Gagosian galleries, it’s an unrivalled place to shop, dine and experience culture.
During Virtual London Fashion Week, Mount Street designers offer a glimpse into their world:
Erdem offers an exclusive look into the Pre Fall 2020 collection. The behind the scenes footage showcases every detail of craftsmanship, including the finishing touches that bring the clothes to life.
Roksanda showcases the creative processes coming to life; from vibrant splashes of paint which inspire the clothes to intricate window displays that build the narrative of the in store experience.
Step into Roland Mouret’s home workshop as the renowned designer demonstrates how he manipulates fabric into his famous dress designs seen on the catwalk.
Stay up to date with the latest news and updates from the boutiques reopening on Mount Street by visiting here.