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adidas_LDN is not just the freshest destination for all things adidas, it’s also a creative hub, providing London with a new canvas for creativity and innovation.
“We’re confident with the new adidas LDN store we have created an unrivalled experience for shoppers, our most digital store ever, a hub of creativity and innovation for the city and the very best expression of our brand all in one amazing blockbuster destination,”
Roland Auschel, adidas Executive Board Member, responsible for Global Sales, said.
Just as adidas LDN sits in the heart of London, the city runs through the heart of the store. Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store. Each floor of the store features also original commissions from London artists. Most strikingly, a Union Jack installation made from 1,000 national flags celebrates the ‘city of a thousand nations’; a diversity also reflected by an in-store team who speak 31 different languages.